Ambassador: Nino Niederreiter
Zurich, 1 September 2026
The Living Circle welcomes Nino Niederreiter as its new Brand Ambassador. The three-year partnership with the Swiss hospitality and agriculture group begins on September 1st, 2026.
Nino Niederreiter is one of the defining Swiss ice hockey players of his generation. Born in Chur, he has played in North America’s National Hockey League (NHL) since 2010 and is under contract with the Winnipeg Jets. In December 2025, he became the first Switzerland-born player to reach 1,000 regular-season NHL games. His career is defined by perseverance, team spirit and a deep connection to home – values that also lie at the heart of The Living Circle.
“Nino Niederreiter and The Living Circle share Swiss roots, high standards and the belief that outstanding achievements are made possible by teamwork. Despite his international success, he has remained approachable and down-to-earth. That is exactly what makes him the ideal partner for us. We look forward to working together and creating many special moments,” says Marco Zanolari, CEO of The Living Circle.
Nino Niederreiter is equally excited about the partnership: “Switzerland is home to me and a place to recharge. What appeals to me about The Living Circle is the close connection between its properties and their surroundings, and the way nature, enjoyment and genuine hospitality come together so naturally. I look forward to representing the group as Brand Ambassador and getting to know its exceptional places and people even better.”
2 The partnership will offer a glimpse into the diverse world of the group and bring people together through shared experiences, sport, food and a common connection to Switzerland.
About Nino Niederreiter
Nino Niederreiter was born in Chur in 1992 and is one of Switzerland’s most successful ice hockey players. At the 2010 NHL Draft, he was selected fifth overall by the New York Islanders. After stints with the Minnesota Wild, Carolina Hurricanes and Nashville Predators, the forward now plays for the Winnipeg Jets. Niederreiter has been a long-standing member of the Swiss national team. In December 2025, he became the first Switzerland-born player to play 1,000 regular-season NHL games.